About
With over 25 years experience in the bike retail industry, we created Ride Bicycle Service Center to focus on one thing: YOU. As a service oriented shop, our sole mission is to keep your bike in top shape and keep you riding. The owner Brad, has worked in the bike shop industry for many years and saw that the driving factor for most shops was new bike sales, with repair work a necessary evil that the typical bike shop offers as a condolence. We wanted to build an atmosphere that caters to the bike you own and helping you maximize your enjoyment of that.
We are proud to work with you in any way we can and our mission is to keep you riding and enjoying the biking lifestyle and community.
Brad Winter
I grew up racing BMX bicycles into my teenage years, which started my passion for cycling, something I am blessed to share with my children. My wife Beth and I have two amazing daughters, Tiffany and Breanna. We thoroughly enjoy supporting Breanna in her evolving cycling career, that combines BMX as well as mountain biking.
That cycling passion has taken me on an over 20 year journey in the bicycle industry. I’ve been fortunate to work in several of the top rated bicycle shops in the Sacramento area, with positions including sales and repair as well as several years as a general manager. The customer and business relationships along with the experience I’ve developed over the years, are the most valuable to me. I’ve built a strong relationship with my customers who have always appreciated my passion for cycling, the level of service I provide along with my honesty, integrity and strong work ethic.